{"id":56,"date":"2024-04-24T19:21:56","date_gmt":"2024-04-24T19:21:56","guid":{"rendered":"https:\/\/npwdesigns.com\/ux\/?page_id=56"},"modified":"2024-04-24T21:11:41","modified_gmt":"2024-04-24T21:11:41","slug":"creative-brief","status":"publish","type":"page","link":"https:\/\/npwdesigns.com\/ux\/creative-brief\/","title":{"rendered":"Creative Brief"},"content":{"rendered":"\n<p><strong>GRA 470<\/strong><\/p>\n\n\n\n<p><strong>Creative Brief<\/strong><\/p>\n\n\n\n<p><strong>Objective:&nbsp;<\/strong>define the specific business need and what the work will accomplish<strong>.<\/strong><\/p>\n\n\n\n<p><strong>Guidelines<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title and description\n<ul class=\"wp-block-list\">\n<li>LED LAMP<\/li>\n\n\n\n<li>App that controls the string lights in my dorm room<\/li>\n\n\n\n<li>App can change colors, brightness, make different custom settings, fade colors, do all kinds of different patterns, etc.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The brand and its background.\n<ul class=\"wp-block-list\">\n<li>The app developer is named Shenzen Zhongji Technology Co., Ltd., which I will shorten to Zhongji Technology.\n<ul class=\"wp-block-list\">\n<li>This is their only app on the app store, and little background can be found about them.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Goals and objectives<ul><li>Improve user friendliness within the app to improve customer satisfaction and bring app rating from two to four stars.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Completely renovate the user interface.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audience: who is your target audience.<ul><li>College students aged 18-22 that use string lights\/strip lights in their bedrooms.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Desire an easy-to-use app to control their lights.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Messaging and tone\n<ul class=\"wp-block-list\">\n<li>We want to make the user of the application feel as though they are in complete control over their lights through an intuitive and accessible user interface.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Assets and deliverables: What is the final product? Where will you get the images, videos, and icons that you will use.\u00a0<ul><li>The deliverable is the finished app interface.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>I will be using free assets from the internet to assist in my creation of the app.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Highlight challenges and objectives.\n<ul class=\"wp-block-list\">\n<li>The main challenge of this assignment will be learning how to use new software to create this interface.\u00a0<\/li>\n\n\n\n<li>Overcoming this challenge will be important in the creation of an intuitive user interface.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Competitor Analysis<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>App Title<\/td><td>URL<\/td><td>What\u2019s Missing<\/td><\/tr><tr><td>LED Strip Light Controller App<\/td><td><a href=\"https:\/\/apps.apple.com\/us\/app\/led-strip-light-controller-app\/id6444708950\">https:\/\/apps.apple.com\/us\/app\/led-strip-light-controller-app\/id6444708950<\/a><\/td><td>This app is missing many different features that the app I have chosen has, such as an extensive list of settings to choose from.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>GRA 470 Creative Brief Objective:&nbsp;define the specific business need and what the work will accomplish. Guidelines Competitor Analysis App Title URL What\u2019s Missing LED Strip Light Controller App https:\/\/apps.apple.com\/us\/app\/led-strip-light-controller-app\/id6444708950 This app is missing many different features that the app I have chosen has, such as an extensive list of settings to choose from.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":2,"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/pages\/56\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/npwdesigns.com\/ux\/wp-json\/wp\/v2\/media?parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}