GRA 470
Creative Brief
Objective: define the specific business need and what the work will accomplish.
Guidelines
- Title and description
- LED LAMP
- App that controls the string lights in my dorm room
- App can change colors, brightness, make different custom settings, fade colors, do all kinds of different patterns, etc.
- The brand and its background.
- The app developer is named Shenzen Zhongji Technology Co., Ltd., which I will shorten to Zhongji Technology.
- This is their only app on the app store, and little background can be found about them.
- The app developer is named Shenzen Zhongji Technology Co., Ltd., which I will shorten to Zhongji Technology.
- Goals and objectives
- Improve user friendliness within the app to improve customer satisfaction and bring app rating from two to four stars.
- Completely renovate the user interface.
- Audience: who is your target audience.
- College students aged 18-22 that use string lights/strip lights in their bedrooms.
- Desire an easy-to-use app to control their lights.
- Messaging and tone
- We want to make the user of the application feel as though they are in complete control over their lights through an intuitive and accessible user interface.
- Assets and deliverables: What is the final product? Where will you get the images, videos, and icons that you will use.
- The deliverable is the finished app interface.
- I will be using free assets from the internet to assist in my creation of the app.
- Highlight challenges and objectives.
- The main challenge of this assignment will be learning how to use new software to create this interface.
- Overcoming this challenge will be important in the creation of an intuitive user interface.
Competitor Analysis
App Title | URL | What’s Missing |
LED Strip Light Controller App | https://apps.apple.com/us/app/led-strip-light-controller-app/id6444708950 | This app is missing many different features that the app I have chosen has, such as an extensive list of settings to choose from. |