User Interface

Creative Brief

GRA 470

Creative Brief

Objective: define the specific business need and what the work will accomplish.

Guidelines

  • Title and description
    • LED LAMP
    • App that controls the string lights in my dorm room
    • App can change colors, brightness, make different custom settings, fade colors, do all kinds of different patterns, etc. 
  • The brand and its background.
    • The app developer is named Shenzen Zhongji Technology Co., Ltd., which I will shorten to Zhongji Technology.
      • This is their only app on the app store, and little background can be found about them.
  • Goals and objectives
    • Improve user friendliness within the app to improve customer satisfaction and bring app rating from two to four stars.
    • Completely renovate the user interface.
  • Audience: who is your target audience.
    • College students aged 18-22 that use string lights/strip lights in their bedrooms.
    • Desire an easy-to-use app to control their lights.
  • Messaging and tone
    • We want to make the user of the application feel as though they are in complete control over their lights through an intuitive and accessible user interface.
  • Assets and deliverables: What is the final product? Where will you get the images, videos, and icons that you will use. 
    • The deliverable is the finished app interface.
    • I will be using free assets from the internet to assist in my creation of the app.
  • Highlight challenges and objectives.
    • The main challenge of this assignment will be learning how to use new software to create this interface. 
    • Overcoming this challenge will be important in the creation of an intuitive user interface.

Competitor Analysis

App TitleURLWhat’s Missing
LED Strip Light Controller Apphttps://apps.apple.com/us/app/led-strip-light-controller-app/id6444708950This app is missing many different features that the app I have chosen has, such as an extensive list of settings to choose from.